• An international scientific team, with the participation of the Doñana Biological Station, shows that maintaining grasslands adjacent to crop fields increases the abundance and diversity of wild pollinators, currently in decline.
• This biodiversity-friendly system helps to obtain a higher crop production, but farmers may not profit economically. This raises a discussion about if the transition to biodiversity-friendly farming mandatory may provide economic yield or if it may require...

The inclusion of perceptions, interests and needs of stakeholders in biodiversity conservation is critical for the long-term protection of endangered species. Yet, the social dimensions of endangered species conservation are often overlooked. Here, the social perceptions of the conservational importance of the globally endangered Egyptian vulture are examined in one of the most important breeding areas worldwide: the Bardenas Reales Protected Area, northern Spain.